McDonald’s Reveals Why Items On The Menu Never Look Like What You Are Served
Ever wonder why McDonald’s burgers never look anything like they do in the ads? Well, you’re not alone. Turns out lots of people have felt duped by soggy, flat quarter pounders that look about as appetizing as the box they come in.
So, in a surprise move, McDonald’s Canada created a video showing how their burgers get as dolled up before going to camera.
The video shows how each ingredient is carefully put into place, with the onions, pickles and sauces placed at the edge of the bun so they can seen.
A McDonald’s food stylist explains: ‘This way we can at least tell people you have ketchup, you have mustard, you have two pieces of cheese and you know what you’re getting.’
After the ingredients are in place, the cheese is gently melted using a heated palette knife. A computer is used to add the finishing touches.
Food styling’ which is an actual profession involves things like pushing all those delicious toppings to the edge using a hot iron to make the cheese look oh-so-perfectly melted and injecting the perfect amounts of ketchup on to the patty. And of course, the pictures are taken before the bun has a chance to deflate inside the box.
So what did we learn. Basically, just close your eyes and shovel it down. Works for me.
Watch the video below for a behind-the-scenes look at a McDonald’s photo shoot.
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